🚀 TechTrack Session 3 wrapped up last week, marking the final gathering before the big pitching event at Tallinn Music Week! This session was all about refining prototypes, perfecting pitches, and selecting the top teams who will move forward to showcase their ideas on a bigger stage.
Keynote: Navigating the Funding Journey in MusicTech
We kicked off the day with a valuable keynote from Xavier Peters, CEO at LeanSquare, on “Unlocking Growth: Navigating the Funding Journey for MusicTech Scale-Ups.” His session provided essential insights on funding strategies, scaling pathways, and investment readiness—critical knowledge for teams looking to turn their ideas into sustainable businesses.
Xavier broke down the complex funding landscape, offering strategies to help entrepreneurs secure investment, understand investor expectations, and position their MusicTech ventures for success. The Q&A that followed sparked some great discussions, helping teams think strategically about their next steps.
Honing the Pitch: Learning How to Deliver a Winning Story
After the keynote, teams received a structured breakdown of how to pitch effectively, by our event host Rannar Park, covering:
- The essential structure of a compelling pitch
- What investors and industry experts look for
- How to tell a story that captures attention and conveys impact
This session set the stage for teams to polish their pitches before the mentor-led feedback rounds began.
Hackathon Mentors: Expert Guidance from Industry Leaders
All the workshop sessions were powered by an incredible lineup of experienced hackathon and music industry mentors who worked closely with teams, helping them refine their prototypes and pitches:
- Kalev Rundu – Senior Product Manager at BOB W
- Kristjan Jansen – UX Designer, Developer, and Educator
- Andreas Roosson – Designer, Illustrator, and more
- Gloria Paul – UX at Pipedrive
- Tanel Maandi – Managing Director, Tech Research at Black Cat White Cat Music
- Kaspar Koppel – Head of Local at Universal Music Estonia
- Aivar Laan – GM, Product & Engineering at Sony Music Entertainment
These mentors played a crucial role in providing feedback, identifying areas for improvement, and helping teams sharpen their product concepts and storytelling.
The Finalists
After two intense work sessions and the final round of pitches, our mentors selected six standout teams to advance to Tallinn Music Week for their final pitch presentation. Here are the teams that made the cut:
Templr
Templr is a unique smart access management system that replaces single-use wristbands providing
a more economical, sustainable, and info-rich environment for organizers, venues, and festivals.
Onetake by fetchM
The audio-first video creation app for musicians. Add your backing track, live effects, and record in one take.
No expensive gear, no editing, no barriers, share everywhere.Â
Synchub
SyncHub is an online marketplace connecting music providers with music users (film, TV, ad agencies, game devs, and content creators),
allowing for easy filtering, transparent pricing and seamless licensing all on one platform.
BitLab
BitLab is a cross-platform control software for live events that offers audio-video professionals a unified interface
for controlling all of their devices and diagnostics for rapid issue resolution.
EarLick (former Guitar Tone Recreator)
EarLick is an AI-powered tool that captures iconic guitar tones from any song and applies them to real-time playing.
Designed for musicians, producers, and live performers, it eliminates the need for expensive gear and endless tweaking.
Streamfinger
Streamfinger is revolutionizing how the audience engagement and user experience can be elevated.
It is a completely new way to experience events and videos online.
You can choose what you want to see and become the ultimate director of your own experience.
What Happens Next – The Road AheadÂ
The selected six teams will now fine-tune their pitches and prototypes in preparation for the final pitching event at Tallinn Music Week on April 4.
At Tallinn Music Week, only three teams will be selected as winners, earning further support on their journey to develop their MusicTech innovative ideas through the TechTrack Incubator.
These winning teams will receive:
Mentoring
🔹 One-on-one mentoring with international MusicTech industry professionals, facilitated through tailored matchmaking during Tallinn Music Week 2025.Â
Trainings
🔹 Access to eight select trainings from the Tallinn Business Incubator 2025 program, covering topics such as: Business modeling & value proposition, Customer research, Brand strategy & marketing, Product/service pricing, Financial planning.
Conference Access & Networking
🔹 Participation in the Wallifornia MusicTech Summit 2025 (July 1-3), including a delegate pass, travel, and accommodation costs covered.
🔹 A trip to Berlin co-organized with Music Tech Germany to connect with the local MusicTech industry, with travel and accommodation covered.
🔹 Tickets to Latitude59 in Tallinn, offering networking opportunities with investors and industry leaders.
The TechTrack journey doesn’t end at Tallinn Music Week—for the winning teams, it’s just the beginning of an exciting incubation phase, helping them turn their MusicTech ideas into real-world success stories! 🚀🔥